Manager Liquor Store

Responsibilities

Commercial & Financial Management

• Drive the achievement of departmental sales, gross profit and budget targets
• Monitor daily, weekly and monthly sales performance and take corrective action where required
• Analyse sales, margin, waste, stock loss and other relevant performance indicators
• Identify opportunities to grow sales and improve departmental profitability
• Implement promotional activities and ensure effective execution of liquor campaigns and deals
• Manage departmental expenses in line with budget and company guidelines
• Drive productivity and efficient utilisation of departmental resources

Liquor Department Operations

• Manage the daily operation of the Liquor Department to ensure smooth and efficient execution
• Ensure adequate stock availability across key liquor categories
• Maintain high standards of merchandising, product presentation, pricing and promotional execution
• Ensure shelves, displays and promotional areas are correctly maintained
• Ensure correct receiving, storage, replenishment and rotation of liquor products
• Monitor stock movement and identify slow-moving, excess and fast-moving products
• Ensure effective management of stock counts and investigate variances
• Maintain high standards of cleanliness, housekeeping and overall department presentation

Stock & Inventory Management

• Maintain effective stock control processes to minimise stock losses and improve availability
• Monitor stock levels and ensure timely replenishment
• Investigate stock discrepancies, shrinkage and potential losses
• Ensure correct receiving and verification of liquor deliveries
• Conduct and oversee regular stock counts
• Implement appropriate measures to minimise theft, damages and stock losses
• Work closely with the Inventory and Store Management teams to resolve stock-related issues

Liquor Compliance & Risk Management

• Ensure full compliance with applicable liquor legislation and licensing requirements
• Ensure the store operates within the conditions of its liquor licence
• Ensure responsible sale of liquor and compliance with age-verification requirements
• Ensure employees understand and adhere to legal requirements relating to the sale of liquor
• Maintain required liquor documentation and records
• Ensure compliance with Pick n Pay policies, procedures, health and safety requirements and operational standards
• Identify and mitigate operational, legal, security and reputational risks within the department

Customer Service

• Deliver a consistently high standard of customer service
• Ensure customers receive knowledgeable and professional assistance with liquor products
• Resolve customer complaints and queries effectively and promptly
• Monitor customer feedback and identify opportunities to improve the shopping experience
• Ensure the department is well presented, accessible and easy to shop

People Management

• Lead, coach and develop the Liquor Department team
• Ensure employees understand their roles, responsibilities, KPIs and performance expectations
• Allocate duties and manage staffing according to operational requirements
• Conduct regular performance discussions and provide constructive feedback
• Identify training and development needs within the team
• Manage attendance, timekeeping, discipline and employee relations in accordance with company policies
• Build a high-performing, customer-focused team culture
• Identify and develop talent for succession and future leadership opportunities

Merchandising & Category Execution

• Ensure liquor ranges are merchandised according to company standards and category principles
• Maintain accurate pricing, ticketing and promotional communication
• Ensure promotional displays are implemented on time and maintained throughout the promotion
• Monitor competitor activity and identify opportunities to improve the department's competitiveness
• Ensure premium, high-volume and strategic product categories receive appropriate focus

Security & Loss Prevention

• Work closely with Store Management and Security to minimise liquor-related stock losses
• Identify risks associated with high-value and high-risk liquor products
• Ensure appropriate controls are followed when receiving, storing and selling liquor
• Investigate unusual stock movements and report suspected theft or fraudulent activity
• Ensure employees comply with security and loss-prevention procedures

Reporting & Administration

• Monitor and report on departmental performance
• Maintain accurate operational and stock-related records
• Prepare relevant reports and provide feedback to Store Management
• Use available business intelligence and reporting tools to identify trends and performance gaps
• Ensure all required administrative processes are completed accurately and on time

Requirements

• Grade 12 / Matric – non-negotiable
• Minimum 3–5 years' retail experience, preferably within a liquor or FMCG environment
• Minimum 2 years' management/supervisory experience
• Experience managing sales, stock, margins and operational KPIs
• Strong commercial and financial acumen
• Strong stock and inventory management skills
• Knowledge of liquor products and categories
• Understanding of liquor legislation and responsible alcohol sales
• Customer service orientation
• People management and leadership capability
• Planning and organisational skills
• Problem-solving and decision-making ability
• Strong communication and interpersonal skills
• Ability to analyse sales and operational information
• Computer literacy, including MS Excel

Nice to have

• Relevant retail, liquor or business qualification
• Experience in a high-volume retail environment
• Experience in liquor retail and knowledge of liquor legislation
• Knowledge of SAP or relevant retail systems