CRM Campaign Manager

Responsibilities

End-to-End Campaign Leadership & Execution:

• Spearhead end-to-end project management for direct marketing campaigns, ensuring seamless execution, strict brand compliance, and maximum audience resonance.
• Rally cross-functional teams—including Group IT, Data Analytics, and Data Science—to bring complex, cutting-edge CRM campaigns to life on time and within technical scope.
• Champion continuous innovation by designing and running bold A/B testing frameworks and control groups to evaluate bold new creative formats and channel strategies.
• Deliver insightful, compelling Post Campaign Analysis (PCA) reports that translate metrics into actionable growth opportunities for key business leaders.

Data Innovation & Audience Optimization:

• Unlock the full power of customer data to trigger personalized journeys, boost engagement rates, and drive measurable, bottom-line financial value.
• Critically analyze campaign performance to uncover segmentation breakthroughs and elevate the overall PEP customer journey.
• Partner directly with data analysts to enhance data quality, ensuring the long-term cleanliness, accuracy, and power of our customer database.

Lifecycle Strategy & Customer Retention:

• Own and optimize rich lifecycle customer journeys across key direct channels, including SMS, Email, WhatsApp, and Push Notifications.
• Design smart segmentation strategies that deliver tailored, highly relevant communications to specific customer segments at the exact right moment.
• Establish rigorous, agile experimentation routines across content, timing, and offers to continuously propel open, click-through, and conversion rates.
• Collaborate with the Customer Engagement Lead to create proactive loyalty campaigns and churn-defying initiatives that retain and delight our customers.
• Integrate digital marketing tactics to seamlessly connect CRM communications with broader digital and social touchpoints, multiplying overall campaign energy and engagement.

Requirements

• 3+ years Marketing or related commercial diploma/degree or equivalent (Essential)
• 3-5+ years in campaign management (Essential)
• Retail and loyalty background will be preferred (Preferred)
• Digital marketing experience is beneficial (Beneficial / Desirable)
• Deep understanding of planning and running retail campaigns
• Solid knowledge of managing an omnichannel marketing campaigns calendar
• Robust knowledge of customer data legislation, specifically CPA and POPIA
• Advanced computer literacy skills, particularly with Google Workspace / Google Suite
• Competencies: Cooperation, Dutifulness, Drive, Helicopter View, Performing under Pressure, Persuasiveness, Structuring, and Willingness to change